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  1. If you read the logo horizontally it spells out 2012. But have you noticed that if you read the logo vertically instead of horizontally that it just as clearly spells out ZION? What’s up with that?

  2. Are you saying this is part of a Zionist conspiracy? Hey, first thought that came to my mind when I read your comment was the song Iron, Lion, Zion by Bob Marley. I’d rather like to know what the little square in the middle is doing there and is supposed to signify – it could belong to the shape in the bottom left corner to form a Y – and if read it counterclockwise, starting in the bottom right, it reads NOZY. Is it actually a hip hop revolution that’s lying ahead of us?

  3. Btw, and if this is their logo, what is their mascot going to look like?

  4. It’s a disaster, even before I thought about Zionist conspiracies…

  5. Also, bearing in mind that the design competition cost £400000, how could they choose this one out of what must have been thousands upon thousands of entries?? The mind boggles.

  6. I could imagine that whoever developed the logo (certainly an agency, not an individual) won on behalf of the story built around it – probably bullshitting them about the shape of the pitches and running tracks (see photograph above).

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