The Skoda Cake Commercial – that’s viral marketing…

June 9, 2007 at 11:02 pm | Posted in Marketing, Viral | Leave a comment
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…when you cooperate to spread a marketing message, for instance the one that the new Skoda Fabia is “Full of Lovely Stuff”. The subtitle to this message reads: “They really made this cake!” The unearthing of Julia Andrew’s My Favourite Things rounds off the whole thing – I hate to find myself so susceptible to mainstream messages, and in particular to those obvious messages that ‘no living soul’ is supposed to be able to dislike, such as:

Raindrops on roses and whiskers on kittens
Bright copper kettles and warm woolen mittens
Brown paper packages tied up with strings
These are a few of my favorite things

(It’s in this disdain that my colleague Greg is right about accusing me for romanticizing old people, e.g. The Zimmers)

Cream colored ponies and crisp apple strudels
Doorbells and sleigh bells and schnitzel with noodles
Wild geese that fly with the moon on their wings
These are a few of my favorite things

Girls in white dresses with blue satin sashes
Snowflakes that stay on my nose and eyelashes
Silver white winters that melt into springs
These are a few of my favorite things

When the dog bites
When the bee stings
When I’m feeling sad
I simply remember my favorite things
And then I don’t feel so bad

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