60% of Twitter users do not return the following month? They might return a year laterAugust 10, 2009 at 10:08 am | Posted in Web 2.0 | Leave a comment
Tags: Nielsen, Twitter
So we have all read the story about the so-called ‘Twitter quitters’, i.e. people who do not return the following month and the percentage of which, according to Nielsen, amounts to 60%. This single month is probably not enough to conclude that users “wind up abandoning the service” – or at least that is what my (very limited sample of 17 users) suggests.