Nike Cricket Crazy Commercial for India 11/40

March 3, 2007 at 6:47 pm | Posted in Food, German, Globalization, Indian, Lent | 5 Comments
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If I hadn’t started a blog and hadn’t stumbled over Neha’s Blog, then I would miss out on so many things in the arena of global popular culture! I still have no idea whether I will ever make it to India (I have the secret hope that a friend of mine who is going to get married to an Indian-American is going to celebrate twice and that I’ll be invited to the Indian ceremony:-) but nevertheless I love all things Indian. Today she recommended Nike’s new commercial, tailored to the taste of Indian audiences: Cricket Crazy!

Speaking of globalization: In the case of this commercial it seems as if some South American rhythms have crept into the tune. The downside: It’s great to have youtube, in particular if you don’t have a TV, but some things just have to be watched on a big screen to catch on. Silver screen would be even better – for comparison, I have also included the Nike basketball commercial which struck everyone when it first appeared in the movie theatres. The vibe doesn’t really come across on youtube.

LentDaily Lent (Day 11): I am now beginning to fantasize about food that contains sugar. A piece of classic German fruitcake from the pan would be the best, made from yeast dough covered with plums and with crème fraiche poured over the hot cake. Quetschekuche mit Schmand… drooooool… Actually, a cuppa tea with milk AND SUGAR alone would be really nice right now.

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