Nike Cricket Crazy Commercial for India 11/40
March 3, 2007 at 6:47 pm | In Food, German, Globalization, Indian, Lent | 5 CommentsTags: Advertisement
If I hadn’t started a blog and hadn’t stumbled over Neha’s Blog, then I would miss out on so many things in the arena of global popular culture! I still have no idea whether I will ever make it to India (I have the secret hope that a friend of mine who is going to get married to an Indian-American is going to celebrate twice and that I’ll be invited to the Indian ceremony:-) but nevertheless I love all things Indian. Today she recommended Nike’s new commercial, tailored to the taste of Indian audiences: Cricket Crazy!
Speaking of globalization: In the case of this commercial it seems as if some South American rhythms have crept into the tune. The downside: It’s great to have youtube, in particular if you don’t have a TV, but some things just have to be watched on a big screen to catch on. Silver screen would be even better – for comparison, I have also included the Nike basketball commercial which struck everyone when it first appeared in the movie theatres. The vibe doesn’t really come across on youtube.
Daily Lent (Day 11): I am now beginning to fantasize about food that contains sugar. A piece of classic German fruitcake from the pan would be the best, made from yeast dough covered with plums and with crème fraiche poured over the hot cake. Quetschekuche mit Schmand… drooooool… Actually, a cuppa tea with milk AND SUGAR alone would be really nice right now.
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Talking about the influence of pop-culture on our lives: big story over here is that Kirk Cameron found Jesus Christ’s gravesite. Oh, actually it was James Cameron. Sorry. Ha, Ha! I will not correct this mistake before posting, as it it quite funny. Kirk Cameron (_Growing Pains_) now has a late-night “infomercial” on TV here where he goes around and tries to convert people to his fundamentalist view of Christianity–really frickin’ scary! Be that as it may, James Cameron found the grave–well, together with some archaeologist. This means that Jesus was never resurrected. This again means that a) we might tragically lose the Easter Bunny, but b) you could decide to give up Lent (but I assume you never did it for religious reasons in the first place–just a potential way out for you).
Question now is, how much de we trust the research of Terminator-Titanic-Cameron? (Oh–he also announced that he found evidence for marriage and offspring–how very Da Vinci Code-y of him.)
Comment by cerebraljetsam — March 3, 2007 #
I read about this, too, but since Europe isn’t quite as jesus-crazed as the U.S., nobody was particularly impressed. Next thing is that nobody believes that the director of Titanic would find something that no archaeologist managed to find before him. As far as I have read, they found a couple of coffins which had “Jesus, Son of Joseph” engraved. It’s like “Martin, son of John” – not really uncommon names at the time. But most importantly, what we don’t believe in cannot be taken away from us by any revelation. The bit of Christian belief that lingers is all about maintaining patriarchal control and very little about the reality of Jesus. Hardly anybody takes the words of the bible for fact.
Today in the supermarket they offered free Swiss-made easter bunny chocolate pieces… *sigh*
Comment by anaj — March 3, 2007 #
The first nike add reminds me of a Reclaim the Streets streetparty.
See from Wikipedia below:
Reclaim the Streets often stage non-violent direct action street reclaiming events such as the ‘invasion’ of a major road, highway or freeway to stage a party. While this may obstruct the regular users of these spaces such as car drivers and public bus riders, the philosophy of RTS is that it is vehicle traffic, not pedestrians, who are causing the obstruction, and that by occupying the road they are in fact opening up public space. The events are usually spectacular and colourful, with sand pits for kids to play in, free food and music. A Temporary Autonomous Zone occurs. The style of the parties in many places has been influenced by the rave scene in the UK, with sound systems playing dance music.
Reclaim the Streets is also as a term used to denote this type of political action, regardless of its actual relation to the RTS movement.
[edit]
Comment by skunkcabbage — March 3, 2007 #
The music is taken from an old Konkani song, a language spoken in Goa in India. Goa was ruled by the Portugese for a long time-till the 1960s or so I think, so Goan music doesnt sound much like typical Indian music.
Comment by Ann — March 7, 2007 #
Hey, that is pretty interesting! This sounds like the explanation of what I thought to be a Brazilian vibe – both to blame on the Portuguese! Globalization is much older than we often think…
Comment by anaj — March 7, 2007 #